My visit to Toy Fair 2016

Last Monday I visited the London Toy Fair at Olympia for the very first time which was host to  270 companies exhibiting thousands of toys, games and collectibles to visitors. The toy fair is held over three days and to see everything you would need all three days, so I had to make a decision about who I wanted to see.

Armed with a map and a list of who I wanted to see I headed into the huge exhibition space. My map reading skills aren’t brilliant and I did struggle to find some of the stands I wanted to see but got there in the end. My first port of call was Playmobil as it has seen a big resurgence in this house and I instantly fell in love with their new pirate ship range, however, it was their Carry Cases I was most interested in as we have a few trips away this year and they would be perfect to take along on our travels.


My next stop was Underground Toys who were showcasing Ghostbusters, Marvel and Star Wars toys and homewares. New toys include the 12” Stormtrooper, Rey and Kylo Ren plush, as well as a selection of super-cute astrobot BB-8 in 4”, 9”, 12” and 15” but it was the homewares products that caught my eye. Quirky items include the Lightsaber Handle Spatula, Lightsaber Cutlery, R2-D2 Cookie Jar and Death Star Kitchen Timer, perfect for every enthusiast’s home.

The hot film out this July is the reboot of the classic Ghostbusters movie, and Underground Toys has a huge Ghostbusters range to collect which I know Isaac is going to love! Cuddly plush toys of the bright green Slimer and Stay Puft will make great bedroom friends. Of course I did get distracted by their Doctor Who range too.

Underground Toys

I spotted the Microscooters team whilst up on the gallery level so headed down to see them next and was immediately wow’d by their new range of colourful scooters and accessories. I wanted to test out their new electric scooter but sadly it was on charge during my visit but it looks amazing and a full battery charge will give you seven miles of scooting power!


The team at Evolution were my next stop and they showed me around their huge stand that was filled to bursting with toys I know my kids will adore, with the likes of Peppa Pig, Ben and Holly, a fab new Teksta Toucan, Pom Pom Wow, Shopkins and the cutest, cuddliest puppy that I wanted to take home and look after.


Dangermouse is another big thing in our house and I got to see the new Danger Mouse toy range, which was unveiled at the show. This fab new range follows hotly on the massive success of the all-new TV series, which has been racking up the ratings amongst 4 to 9 year old boys since its launch. The new range includes collectible figures, really cool vehicles and plush toys.


No visit to the Toy Fair would be without visiting LEGO and I was not disappointed. They have fabulous new ranges for all ages with DUPLO for Sebby, LEGO Juniors for Eliza, although I think she may be hinting at Elsa’s castle and the most amazing Angry Birds sets for the boys – we will certainly be investing in these when they come out later in the year.

There were also displays of toys for films that have yet to come out and Bandai have a gorgeous range of toys for Finding Dory that will be coming out later in the year. I also love their new PinyPon range of collectibles and they very kindly sent Eliza a set for her birthday.

Thank you for Eliza’s birthday present @bandaiuk

A photo posted by Kara Guppy (@chelseamamma) on

By now it was starting to get late but I spotted Vtech opposite Bandai so dropped in to say Hello. They have a fabulous new range of building toys coming up later this year which I cannot wait to test out and I love their new DigiGo – a pocket-sized, hand-held smart device that kids that allows the kids to text you whilst not running up a huge bill. They gave me a Toot-Toot Drivers bus for Sebby and he has barely put it down since!

Someone loves his new bus @vtechtoysuk @toyfair16 #toyfair2016

A photo posted by Kara Guppy (@chelseamamma) on

I also got to meet the teams from BigJigs, WOW Toys, Interplay, Tomy, Galt, Orchard Toys and Sheaffer pens who were all lovely. I think next year I need to get there earlier or book two days to see it all.

20 thoughts on “My visit to Toy Fair 2016

  1. Globalmouse says:

    Wow what a fun trip out, especially to see all the new ranges. Might have to think of it for next year!
    Globalmouse recently posted…An Austrian classic for Pancake Day…with a little help from DunelmMy Profile

  2. Kizzy says:

    I was invited but couldn’t make it. Looks like a fantastic day out and lots of new toys to look out for.
    Kizzy recently posted…#TheYearInBooks – January thoughts and February picksMy Profile

  3. oana79 says:

    Brilliant, Kara, I do agree, for 270 merchants you would definitely need at least two days! I bet it is very exciting to see all the new toys coming out, I would be tempted to spend and spend!xx
    oana79 recently posted…Belfast Children’s Festival Launch EventMy Profile

  4. I totally need that Chewbacca toy in my life,it could be the fluffiest thing I’ve ever seen!
    Lucy Dorrington recently posted…10 Facts that Matter about Babies… and Lots that Don’t!My Profile

  5. I bet your head was spinning after seeing all that – it looks amazing x
    Cass@frugalfamily recently posted…Why I never used to check my bank statement (and 5 reasons why you should)….My Profile

  6. Louise says:

    The toy fair does look amazing! Love all the Lego stuff. xx

  7. Anosa says:

    What an amazing opportunity to visit the toy fair, I would love to go one day and just spend the entire 3 days there and seeing all the toys

  8. Candace says:

    Looks like you had a great day. Having a toy shop this is my life twice a year going & looking at toys.

  9. It sounds like such a great day. I was so tempted to go, but talked myself out of it. I’m kicking myself now I’ve read this

  10. Michelle says:

    Looks like you had a busy, but fun day! I am loving that Wookie plush – I want it now!!

  11. Looks like you had a fab and jam packed day – I’ve still yet to make it to the Toy Fair, after seeing your snaps I think I’ll have to make the next one 🙂
    Rosie Corriette recently posted…Mummy and Boo’s Big MoveMy Profile

  12. I’m like you – loved it but definitely wish I’d had more time to look round everything! Post still in progress from me 😉 Good to see you there! x
    Stephs Two Girls recently posted…Parents are ExpertsMy Profile

  13. Jen says:

    I don’t think I could cope with such a big exhibition. However, it looks like you have had a super time whilst you were there

  14. Oh wow. This looks so so fun! We would have loved to come to the toy fair. Sylvia is crazy about dolls and lego and playmobil and lots of other ones and john well he would have loved all the boyish ones. Angela

  15. Wow- I can’t believe how big it all is! Sounds like an excellent trade show for you- you’ll be ‘mummy of the year’ if you take home items from that show! I love the Star Wars toys you pictured!
    JuggleMum, Nadine Hill recently posted…Open When Printables for a Long Distance RomanceMy Profile

  16. Sounds like you had a great time at the Toy Fair. How brilliant to be able to see the very latest trends from so many of our top toy companies.
    Izzie Anderton recently posted…The Week That Was… 1st February 2016My Profile

  17. Sonia says:

    It looks like a great place, I might have to go myself next year. x
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  18. Sonya Cisco says:

    Its SO BIGGGG!! Looks like it is going to be a good year for toys tho!
    Sonya Cisco recently posted…FiftyMy Profile

  19. The Toy Fair looks amazing, so many toys! I love the sound of the new LEGO sets and the plush Rylo Ken sounds awesome, I need one 🙂

  20. Sounds like you had a great time at the show! We totally agree that two days would have been better to see everything and we missed so much in our first visit too. Loved the underground toys stand piccys, as we missed this! The Lego stand was awesome! *hush hush* Great insight to your day x
    Baby Isabella recently posted…Miller’s Ark Lambing WeekendMy Profile

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