Out of all alcoholic beverages, wine is the most popular drink in the world. Major reasons for that are its flavorful taste as well as the many potential health benefits it is believed it offers consumers. So, it shouldn’t come as a surprise that there are new wine brands coming out every week.
And if you wish to start your own wine company, you will need a superior product that will distinguish you from your competition. An effective way to do so is to develop a good marketing plan that will instantly help you expand your business.Generally speaking, growing your brand in a very crowded wine market takes a lot of dedication and hard work. One of the things you can do that can help you grow your brand and reach success is to hire a wine marketing agency to help you in the process. But if you’ve decided to walk the marketing path alone, you can get started by following these five effective marketing steps that will help you start your own wine brand successfully and get you noticed.
Define your target audience
One of the most important steps in your marketing plan is determining who you will direct your product to. If you don’t know your target audience well, chances are you will face many difficulties in seducing them. And without your audience, your wine company will be less likely to succeed.
A great way to start is finding out what their needs are. For example, as a startup wine company, you should study all the factors that will help you make up your wine market. This includes learning your audience’s demographics, socioeconomic status or even language, all of which will certainly help you design a strategic marketing plan so your product will reach your target audience instantly.
Also, keep in mind their personal preferences when it comes to your wine’s taste as well as their consumption habits. Make sure you offer your clients a new flavorful type of wine and various distribution methods they can use to purchase your product.
Design a unique label and bottle shape
The truth is there are thousands of wine brands out there with most of them offering products that have similar bottles, label designs and even prices. So, if you want to stand out in such a crowded wine market, then you need to present your product in a way that will get you noticed.
For example, you can start by determining your bottle shape and color. Since most wine bottles are green colored and have a shorter neck, then you can opt for a bottle with a different color and a longer bottleneck to be more unique and give your wine a defined identity.
And even if you choose a bottle colour and shape similar to other wine brands, you can still present your product by designing a distinctive label. This means creating a design that will include different typographies and colours that will make you stand out from the competition.
Choose an appealing packaging
Another element that will certainly help you expand your brand is choosing an appealing packaging. This is because consumers sometimes don’t pay as much attention to the label, the wine type or bottle shape as they do at the way the product is packed. In fact, a poorly packaged wine is often associated with being of poor quality.
A very common wine packaging method are boxes. But, instead of opting for the plain and original crates, you can go for a more unique packaging style that will distinguish you from the other wine brands.
For example, you can store your product in different shape and size boxes that will include a bottle and a wine glass as a gift. You can even label the glasses with a saying or a motto that will be only of reference to your brand. Thinking of such elements will give your wine an image and personality which will certainly influence its purchase.
Tell your wine story
If you want your sales rates to go up instantly, then it is recommended that you interact with your target audience as well as the rest of the community. This simply means showing your face around and letting people get to know you outside of your business.
For example, an effective way to tell your wine story is to arrange visits to your winery. You can organize wine tasting tours during which you can act as a tour guide and tell your visitors the story of how your company came about. You can offer different wine types and treats that will undoubtedly make your future clients immediately fall in love with your brand.
Another great way is to team up with other local businesses at charity events where you can present your wine. This is a marketing tactic often used to show that there is enough space for all brands to coexist together and be successful.
It is also important to have a good distribution plan in order to achieve a path to sales. This refers to the various methods you will use to expose your brand and sell your product to obtain good results. A very common way to do so is to rely on social media. You can use the three most popular social platforms Facebook, Instagram and Twitter to give different information about your business.
For example, Facebook is the best social media platform you can use to promote different events either in your winery or at another social gathering. Instagram can be used for posting beautiful photos of your product and Twitter for linking a newspaper or magazine article in which your winery has been featured.
The best thing about these social platforms is that they all give you important information about your audience allowing you to make any adjustments to suit your clients’ wine needs and preferences.
Wine company marketing can be very challenging especially for startup businesses. However, that shouldn’t be discouraging because all that is needed is a good marketing plan to help expand the brand successfully.
So, if you are one of those people who wish to start their own wine brand, make sure you come up with effective and promising marketing strategies that will make you stand out from the competition and stay at the forefront of your clients’ minds.
In case you need help along the way, make sure you borrow some of the ideas mentioned here and start your wine business with ease.