Isaac Mountain Bike

Cycle More Challenge with Sudocrem

Cycling is a sport we love to do as a family and as the kids get more confident, we go a little bit further each time. After the success of their fundraising initiative with premature baby charity, Ickle Pickles last year, Sudocrem are doing another this year – this time based around the idea of getting families into cycling. Last year, a huge cycling boom during lockdown was reported, with families taking up the sport as a result of basically not being able to do much else! This year, Sudocrem, in partnership with Ickle Pickles, Cycle UK, Dame Sarah Storey …

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Ickle Pickles Sudocrem

Soothing the smallest campaign from Sudocrem

Every year, 1 in 8 babies are born prematurely, that’s 100,000 babies every single year. These babies need to spend weeks, sometimes months, in neonatal care units before they are strong enough to leave. Neonatal intensive care costs the NHS £1,500 per day and many hospitals do not have the equipment to care for extremely preterm babies. This summer, Sudocrem and premature baby charity ‘Ickle Pickles are teaming up to raise funds for the vital neonatal equipment premature babies so desperately need. In honour of the partnership a new, limited edition pot of ‘My ‘Ickle Sudocrem’ has been created and …

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