When I was asked to champion the Children’s Safe Drinking Water Programme and help P&G meet the goal of saving one life every hour by 2020 by providing clean, safe water to those in need, I jumped at the chance!
Whilst we’re fortunate to have safe, clean water available at our fingertips, every day, 2,000 children die as a result of diseases that cause diarrhoea by drinking contaminated water. This means that more children die from diarrheal illnesses such as cholera and dysentery, than from HIV/AIDS and malaria combined.. P&G has been working to combat the crisis through its purification technology – little sachets that can transform 10 litres of contaminated water into something that is clean and safe to drink in just 30 minutes. Watch this short demonstration video to see the magic in action:
What Can You Do to Help?From 18th April to 8th May, Mums in Britain can help make a difference just by doing their weekly shop. P&G has partnered with Asda and for every pack of a P&G product purchased, they will donate one day’s clean drinking water. Please note they do not have to have the flashes on as pictured below!
After the 8th May, a number of P&G products including brands Gillette, Ariel, Fairy and Pantene® which bear the 1 pack = 1 day’s clean drinking water logo will continue to trigger a donation the CSDW Programme.
For those that do not wish to purchase but would like to participate, you can visit Facebook.com/PGUKandIreland and throughout the campaign, every like or share will trigger a donation of a day’s drinking water to the CSDW Programme.1 click = 1 day’s drinking water