Have you seen the new McDonald’s advert?
I saw it for the first time this week and it made me cross……… very cross!
In times where we are facing a huge obesity crisis and children don’t get out and play nearly as much as we did at the same age, it is an advert that not only discourages kids from being kids, but it also gives the impression that the only time they can get what they want and have fun is when they are enjoying fast food.
My kids love McDonald’s as much as the next child but it is limited to a special treat. I can’t even say we have it once a month, because it is not that often and it’s more about the lure of free toy rather than the food.
Have a watch and let me know what you think:
To me the advert says:
“No, you can’t have fun”
“Museums are boring”
“Kids cannot be kids!”
It is so full of the word “No!”
I know much of it is tongue-in-cheek, but this was aired on a children’s channel at kids that would not get the irony behind it.
The advert is called “Good Times”, when the child is discouraged from having a good time. What I would love to see is McDonald’s do an advert which sees kids having a good time – YES!! – to riding bikes over homemade ramps, climbing through trees, running around a park or playing on the beach, encouraging fun, outdoor, active play and then maybe a McDonald’s treat afterwards.
We live in a world where it is far more normal to jump in a car than to walk to the places we need to go and it can be a struggle to get children off their technology to actually get them outside to play, even though once they are there they have an utterly fabulous time. Even their new restaurants come with tablets to play on.
McDonald’s isn’t all bad, they are doing fabulous work with the FA getting kids playing football from grassroots and up, but this advert sends entirely the wrong message!
Come on McDonald’s – say “YES!” to this!
Kids having fun!!
What do you think?