Asda Christmas in July

James Martin

Last week I was invited to attend my very first Christmas in July event with Asda.

My day started at 5am as I had to get the 6.25am train from Bournemouth to London Waterloo to ensure I arrived on time for their 9am start. I had forgotten how busy trains to London are in the morning but thankfully managed to get a seat to enjoy the journey and was pleasantly surprised to find the train had free WIFI. Sadly this stopped working as the train got more crowded.

Navigating the tube is so much easier with no children in tow and I managed to navigate my way to Bank with no issues at all. Finding the venue proved a little more tricky as the trusty satnav on my phone refused to play ball but I found it eventually.


The event was held in the Dutch Hall in Austin Friars which is a simply stunning Grade-II Listed building set in the heart of the banking district and I was greeted with a Bucks Fizz at the door and received a brief introduction to the event before being allowed to explore.

It was quite a relaxed affair with a pianist tinkling the ivories in the corner of the room, whilst we chatted to the Asda buyers and colleagues about their range of Christmas products. I started at the chocolate stand and immediately fell in love with Hollie the Hippo and her friends which are perfect stocking fillers and the chocolate christmas tree with salted caramel baubles is top of my wishlist.


Next up was Christmas decorations, clothing and homeware. I have had the same decorations that we re-use year after year at home but this year I am determined to get some new ones.

Gold is a very fashionable trend for this Christmas and they had the most beautiful gold christmas tree topped off with a sparkling crown and I fell in love with their christmas star lights.

Asda Xmas

Asda also have a good focus on their gift range with quality beauty products, novelty toys for kids big and small and luxuriously soft cushions and throws.

It is however their food range where Asda really shines through and teaming up with award-winning chef James Martin and has added a delicate twist on firm family favourites. Looking at their range of fish and meats I felt like I was shopping in Harrods and their lovely butcher showed me how they made their delicious Extra Special Beef which is filled with a delicious hot and herby horseradish and parsley stuffing.

Asda Xmas

The real winner for me however was the Gammon in ginger beef joint as my family all love a gammon joint. The vegetable dishes also looked delicious and would save hours slaving in the kitchen and my favourites included the Extra Special Stuffed Onion bauble and the Extra Special Sprout and Emmental Gratin.

Asda Xmas

If fish dishes are a preference for you then the Extra Special King Prawn and Avocado Terrine is a real show stopper and the Extra Special Caorun Gin & Orange Smoke Salmon was recommended by James Martin himself.

You cannot so Christmas dinner without thinking of yummy desserts and Asda have gone all out on theirs. With a huge free from range which includes a gluten and dairy free gingerbread house and Christmas Tree shape cupcake pack there is something that will suit everyone. My kids have their eyes on the Christmas Pudding Smash Cake where you smash the chocolate cake open to reveal scores of milk chocolate malt balls and gold star sugar sprinkles and the deep filled mince pies are delicious.

Asda Xmas

To wash down all the lovely food I got to try there was full bar with some of their recommended wines and cocktails to sample. Some of the other bloggers were sampling Mud Slides but I decided to go for the London Lady cocktail, which is made from gin, Prosecco and grapefruit – it was so refreshing and certainly a cocktail I will be making at home.

Asda Xmas

Finally there was a look at some of Asda’s predicted top toys for Christmas. I am a big fan of their wooden toy range as we are owners of their wooden train table and dolls house. This year they have a large wooden kitchen and a gorgeous wooden dolls house to add to their range as well as lots of smaller stocking fillers.


To finish off the event, they welcomed in James Martin himself to give us a cooking lesson. He made cooking look so easy and has inspired me to cook from scratch more often and his butternut squash soup recipe sounds amazing.

Asda Xmas

My first Christmas in July event was very enjoyable and I am looking forward to visiting more, but maybe next year as I had to cut my day short due to childcare.

Why not check out my video of the event below (James Martin starts from 3:36).

Have you been to a Christmas in July event – did you get any inspiration?




14 thoughts on “Asda Christmas in July

  1. It was a really interesting show, and I especially enjoyed the venue – never been to that one before.

    I thought that the wooden toys were beautiful, but all the children I know are now too old for them.
    Helen @ Fuss Free Flavours recently posted…Top tips for a Morning Routine for Freelancers for a Productive Day (#ad)My Profile

  2. Kerry Norris says:

    Looks like a great event. I went to the tesco one. I love the sound of the stuffing bauble x
    Kerry Norris recently posted…Ophelia’s Weaning Journey At 7 Months OldMy Profile

  3. Wow I’m so jealous, I love James Martin. He doe’s some great food! Great post!

  4. The emmental gratin looks delicious and I like the look of the baubles. Gold is definitely a Christmassy colour.
    Ana De- Jesus recently posted…Getting My Life Back With Style SportifMy Profile

  5. Seems so strange to be thinking about Christmas during the summer, but it’s given us butterflies! We love Christmas!! ASDA look like they have great plans in store! Eeeek! We’d love to go to an event like this!
    Baby Isabella recently posted…My festival look with GoGetGlitterMy Profile

  6. Rachel says:

    I would have been fangirling if I got to meet James Martin for sure x
    Rachel recently posted…Camden Beauty Spa – ManicureMy Profile

  7. Never been to an event like this. Looks like you had a nice time.

  8. Wow, that is an early start but for bucks fizz, chocolate and salted caramel baubles, I’d be there! Yummy! Their stuff looks great but I can’t quite get my head around thinking about Christmas in July!

  9. I have never been to a Christmas in July event, I had no idea what they were about. This looks like a fantastic event and the food and decor look amazing! I love Christmas and can’t wait for all the festive things to hit the shops soon xx
    Newcastle Family Life recently posted…Dressing The Kids For Summer With DebenhamsMy Profile

  10. Nikki Thomas says:

    I am so jealous that you got to meet James Martin, I love him! ASDA do have some amazing things and as much as I don’t want to think about Christmas, once the summer holidays are out of the way, that will be next on the list. I love the ASDA wooden toys too, we have a shop and the kitchen and for the money, they are amazing value
    Nikki Thomas recently posted…25 things that aren’t in parenting books (and should be)My Profile

  11. Anosa says:

    {I am running to the closet as I am not ready lol}
    What a lovely event to have attended, I would love to attend Christmas in July events
    Anosa recently posted…Quick Teeth Whitening Facts ~ You Want To KnowMy Profile

  12. Oh my gosh – so jealous! That is my idea of a perfect day. You were so lucky! It all looks fab too.
    Francesca – From Pennies to Pounds recently posted…Meal Planning – Reduce Your Spending & Stress Levels!My Profile

  13. Christmas in July sounds like a fab idea and event! I’d be pleased too if I’ve met James Martin, seen some of cooking episodes on tv and really enjoyed them đŸ™‚
    Dean of Little Steps recently posted…Missing the OceanMy Profile

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