Pampers launch celebration of all that we do to make life #BetterForBaby

Today, Pampers release a short film which showcases just how babies bring out the best in us all; indeed, there’s nothing we wouldn’t do to make life #BetterForBaby.

Be it a thoughtful stranger helping you up the stairs, a stern security guard pulling faces to make a gurgly baby giggle, or a devoted Dad up before the larks for another night feed, Pampers’ new video highlights the universal truth that babies truly bring out the best in all of us, and so there’s nothing we wouldn’t to do nurture, protect and ensure life is #BetterForBaby. Whether for our own, our grandchildren, nieces and nephews or friends’ children, we all make changes to ensure that their lives are as happy as possible.

And, what better time to celebrate the love that babies bring to our lives than Christmas? This festive season, Pampers want to help spread the cheer by pledging to help make life #BetterForBaby in local communities. Celebrating all that people do to enhance the lives of little ones, Pampers are offering five £1,000 grants, to help UK consumers make life #BetterForBaby in their local areas. Maybe you want to improve some much-needed changing facilities, supply nappies and blankets to a local shelter, or update playtime equipment for a community nursery… anything goes!  UK consumers can apply for one of the 5 bursaries simply by watching and sharing the film, and telling Pampers how they pledge to make life #BetterForBaby in their community. Visit www.facebook.com/PampersUKIre or search #BetterForBaby @Pampers_UK for more information.

Pampers has offered me a £1000 bursary for the charity of my choice and my nomination is for the Poole Nappy Bank which is run as a charity from Branksome Children’s Centre in Dorset. It was launched last year following an increase in referrals to local food banks over the last few years as more and more families struggle to afford other necessary items.

Many families are not just in need of food, but everyday necessities such as nappies, female sanitary products, toothbrushes and toothpaste as these can make a substantial dent in the weekly family budget and can severely limit the food choices for that week. It is a service that helps those most in need and is accessed using a similar voucher system to the one used by food banks.

What are you waiting for – get your nominations in today!!

Paolo Haeusermann, Brand Manager for Pampers Northern Europe, says: ‘Pampers support every baby’s happy, healthy development, so we’re excited to launch #BetterForBaby to celebrate all the joy that babies bring to our lives. The opportunity for UK consumers to win one of five £1,000 Pampers bursaries means that we can enable real change in local areas and communities. We are looking forward to seeing what pledges are made!’

Dr. Ellie Cannon, GP and Pampers’ Love Sleep and Play Panel member explains: ‘We all make changes – both big and small – to ensure our children’s lives are as happy and full of love as possible, and #BetterForBaby is all about spreading that love. The festive season is a time during which we should pause to consider how much warmth children bring to all of our lives. That said, it’s such a busy time that it’s easy to lose perspective amidst the endless hosting duties, so I’ve developed four simple tips to help ensure your holidays are #BetterForBaby and you!’

Dr. Ellie’s Top Tips for a #BetterForBaby Christmas:

1. Even if it’s their first, Christmas needn’t be complicated or expensive for babies; all they want is to spend time close to you, and enjoy scrunching wrapping paper, so take the pressure off and enjoy time bonding!
2. Everyone will enjoy Christmas a whole lot more if your baby sticks to their usual pattern, so don’t undo all your good work establishing a schedule during the holidays! Make sure your little one’s sleeping as normal, and read their signals as you would any other day.