Have you seen the My Ariel campaign, currently running on TV?
The My Ariel campaign includes a series of TV ads that focus on people’s relationships with their clothes. One ad sees two brothers in their flat; the younger one is preparing for a night on the town. He puts on his favourite lucky shirt, which he washes with Ariel Liquitabs to keep him looking irresistible all year round!
Ariel wanted to explore just how powerful the ‘date shirt’ really was and surveyed 2000 Brits to discover that British women are more likely to accept a drink from a man wearing a purple shirt, than from a man wearing a pink shirt! The stats are conclusive:
· 36% would accept a date from a man dressed in a purple shirt
· 2nd with 32% were man wearing the black ‘milk tray man’ look
· 3rd, with just 13% was the classic crisp white shirt
· 4th/ 5th were blue & pink taking just 11% and 6% of the votes
If you want to see some amusing videos of this experiment, then check them out here!
I have been challenged to put this purple shirt theory to the test!
I have been sent a purple shirt as well as a pink and a white one and have to carry out a small experiment. I have to ask a man in my life, whether it be my partner, son, brother or best friend, to wear the purple shirt when he next has a ‘date night’ and let Ariel know whether the purple shirt really is a winner, or if the pink or white was luckier in love?
To make sure the feller is looking his best for the evening, I have also been sent some trusty Ariel detergent and Ariel Stain Remover to keep his shirt looking bright all year round.
Ariel are also offering one of my readers a chance to take part in the challenge and are offering a pack to give away on my blog. (Pack contains one white, one pink and one purple shirt in the size of your choice, plus Ariel Excel Gel 592ml and Ariel Stain remover 1kg)
a Rafflecopter giveawayThePrizeFinder – UK CompetitionsLoquax Competitions
no nothing special
fantasic giveaway
He doesn’t have a special date night outfit, but does make an effort 🙂
a hawaiian shirt that makes him look a bit odd.. but he loves it.
I am lucky to get my husband to wear a shirt, he only wears them for weddings and funerals!
Tiffany Oconnell
@toc83
No something different everytime but always makes an effort 🙂 xx
Hmmm…my chap would just wear his jeans and a sexy polo neck t-shirt 😉
he only wears them for weddings and funerals
This comment has been removed by the author.
Smart shoes. Doesn’t matter what the top/trousers are he always wears nice shoes, lol!
He has a pair of lucky pants with Wham on the front. lol x
my husband has a couple of nice shirts, he prefers to wear
Yes, a lovely blue silk shirt with lots of tiny elephants.
his leather jacket 🙂
nope he varies it
its often a nice shirt
Date night does not exist, probably just a scruffy old dressing gown 🙂
No!
I wish, jumper & jeans if i’m lucky lol
I think date night should exist in every household! Although our date night = getting pissed in the pub once a month! So jeans & t-shirt are usually the key! I wish he made a bit more effort sometimes sigh
no
No nothing special lol
His kilt!!
No.
My other half always wears nice shirts at weekend
No. I would think it a bit sad if he did!
No he doesn’t after 15 years, no need!!
Date what? It’s been ages that we’ve gone out together as we don’t have a babysitter, but he likes a nice shirt and a v-neck jumper…
@caro_mad
no he does not have a special date night shirt x
ha! what is date night anyway? 😉
maybe once the kids are a bit older – yes, i am living in hope, even with a bump 🙂
No, he doesn’t wear anything special, but I do love him in a black shirt and jeans……………… :0) Take the hint, hubby xx
No – nothing special
Great prize, haven’t tried these products yet x
fingers crossed good luck all
No nothing special
No he hasn’t. Nothing special. Great prize.
no other half 🙁
not a chance!
good luck all
only if I buy him something new 🙁
(Katie Skeoch)
He’s got a few nice shirts, but specific ‘date night’ one.
No they dont lol
He has a collection of date night shirts that he wears just for me,one is a gorgeous soft black shirt, it really makes him look great.
No he’s more a tshirt kinda guy lol
His lucky pants
A lovely stripy shirt
No – nothing special at all
His leather jacket haha!
Great giveaway 🙂
Date-night are reserved for “my shirts”. The ones that I like and buy-so the flowered, unique shirts. The ones he doesn’t wear whilst out with the boys as it makes him the target and butt of all the jokes for the night.
By the way I have GREAT taste!
I did watch 2 video’s but didn’t hear the boy call the shirt anything-so went with the video title-hope that is right?!
An old favourite silk shirt he bought on holiday in America about 15 years ago
My knickers
His best jeans & a black shirt with lots of smellies!
Yeah – I call it his deck chair shirt!!
Nothing special, he always looks nice
His blue t-shirt, which I admit he looks great in.
Usually a white shirt – I can’t see the attraction of purple!
great competition
Date night – what’s that 🙂
Nope nothing, come on he’s a bloke. He He.
he only has one shirt bless him its white
A white shirt.
Crisp white cotton shirt cos I like it
He normally wears his newest shirt
The Gladiator
Nothing Special unless he buys something new 🙂
A crisp white shirt and navy trouser suit. He scrubs up well when he has to 🙂
nothing special
No but I’m very fond of the shirt he was wearing on the night we met
He used to wear shirts when we were dating and a lovely cologne too! 🙂 x
No he doesn’t